Gyeongsangbuk-do
Jong-ga Branding Project




| Senior Researcher    Heesuk Jung, Hyojung Bang, Jo Hyungseok
| Assistant Researcher   Hyelim Lim, Hee-Ae Kim, Yejin Wi, Yongju Yoo
| Advisor   Kyungsun Kymn, Myungjun Baek
| Client   Gyeongsangbuk-do Province





SYNOPSIS


Jong-ga refers to an old, prestigious head family with historic and cultural heritage. By designing the brand identities of Jong-gas based in one of the provinces of Korea, the project aims to discover cultural heritage from the history of Jong-gas and to pass down the cultural values to the future generations.

Jong-gas in Gyeongsangbuk-do, one of the provinces of Korea, have long history and are still preserving their cultural and historic heritages. The purpose of this study is to provide a visualization of their heritages and to re-discover the value of Korean tradition. By branding Jong-gas, they can utilize the new brand to design new goods and to revitalize the local economy.




PROBLEM


Due to several historical events such as the colonization by Japanese empire and the Korean war, the heritages of Jong-gas were not well-preserved and under-developed compared to their historic values. I expected Korean Jong-gas to utilize their new, proposed brand to preserve their heritages as Japanese and British noble families have done for a long time.



TARGET GROUP

1. Residents lived in Gyeongsangbuk-do
2. Who are interested in Jong-gas’ products and heritages
3. Travelers in Gyeongangbuk-do

DESIGN DISIPLINE






DETAILS OF THE INFOGRAPHIC MAP

I was responsible for planning the outline of the project and designing graphical elements that visualize different icons, mountains, rivers and sea flows included in the visualized map.






DEVELOPING PROCESS








THE BACK OF THE INFOGRAPHIC MAP

In the backside, the map shows each Jong-ga’s logos and the detail of the Jong-ga’s building structure, all of which are Korean cultural heritage.






EXAMPLES OF LOGO DEVELOPING & RESULTS

I was in charge of branding several Jong-gas. Some of those designed brands were applied to the final packaging.