05 - Design&Prototyping

1. Three innovations in Information Architecture

*Click arrow buttons to see the change
Throughout the user testing, my team figured out that customers feel confused about Fellow Barber’s existing site.

2. Wireframing

3. Initial design

4. User testing

Key findings
1. Location is essential and most relevant
2. Users prefer to book barber based on time and availability.
3. Hairstyle categorization would guide them through the booking process, but it does not need to be a start point of navigation.
4. It requires to populate barbers' availability in the calendar.