04 - Co-design

Problem identification

Based on the research, my team segregated painpoints, insights, and opportunities. After creating a customer journey map and service blue print, we grouped each idea and categorized them. 



2. Co-design Workshop




My team carried out a co-design session with the Marketing Director, the head of product , Managerial head and one of team members who experienced the service(portraying the role of a customer). After the meeting and Co-design session, my team and stakeholders decided to focus on solving three problems below.




3. Core opportunities

➊ It is hard for Customers to choose their barber with limited information.
It is hard for barbers to recommend hairstyle to customers without visual references
Hard to get useful feedback for barbers.